We buy the company.
The agents run it.

Starting with landscapers. $175B industry. 52% Hispanic workforce. Zero software built for them. We're fixing that. One acquisition at a time.

Request Access 💬 Live Demo

$175B

US Landscaping TAM

AI penetration

52%

Hispanic workforce

✓ Stone pavers · installed

✓ Olive trees · trimmed

✓ Hedges · shaped

Brigada OS · Job Analysis Complete

✓ 3 of 3 tasks confirmed on-site

✓ Invoice #2041 · $320 generated

→ Sending to Rosa Martinez now…

The Problem

The owner is the business.
That's the problem.

A $500K landscaping company can't grow because growing requires hiring people whose cost eliminates the margin.

Without Brigada

Owner does everything

Invoicing & collections
Crew scheduling & oversight
Customer follow-up
Vendor negotiations
No time to bid new jobs

→

With Brigada

Owner wins new business

12 AI agents handle management
Crews report via WhatsApp
Invoices sent automatically
Digital presence launched
Owner quotes and closes

40%

of an owner's time lost to admin. Not the work

$60K

annual admin overhead at a $500K landscaping company (12% of revenue)

<$5K

Brigada OS annual cost: 12 agents, fully integrated

The Market

The fastest-growing segment
in home services has been
completely ignored.

Hispanic Americans are 52% of the landscaping workforce and the fastest-growing owner segment. Thumbtack, ServiceTitan, Jobber, Housecall Pro: zero Spanish. We're building for the people who actually do the work.

500K+

Hispanic Americans working in US landscaping

2.6×

concentration above national workforce average

2B+

WhatsApp users. The only platform they need.

Every tool they're sold today

Jobber

ENGLISH ONLY

No Spanish ✗

ServiceTitan

ENGLISH ONLY

No Spanish ✗

Thumbtack

ENGLISH ONLY

No Spanish ✗

Housecall Pro

ENGLISH ONLY

No Spanish ✗

Brigada

ESPAÑOL + ENGLISH

Español first ✓

The Product

Not an app. Not a dashboard.
A team of 12.

Each agent has a name, a role, and a job. Together they handle every management function outside the field, so the owner can focus on the customer and the best work possible.

Mia

Analyst

Reads P&L within hours of acquisition. Flags every inefficiency before day one.

Josh

Onboarding

Gets a new acquisition fully live in 7 days. Data in, agents deployed, first message out.

Megan

CRM

Builds the customer database. Runs follow-up sequences. Keeps relationships alive.

Sandy

Negotiations

Renegotiates every vendor rate within 30 days. Materials, fuel, equipment.

Amy

Customer Service

Handles all inbound: calls, texts, emails. Bilingual. 24/7. Never misses a lead.

John

Foreman

Reviews every job photo. Catches quality issues. Updates the customer before they ask.

Marco

Dispatcher

Route-optimized crew schedules pushed before sunrise. Tighter routes = less fuel waste.

Carlos

Finance

Invoices from job photos. Tracks payments. Generates monthly P&L. No bookkeeper required.

Diego

Marketing

Yelp, Google, Thumbtack live within 30 days. Manages reviews and digital reputation.

Alex

Deal Scout

Finds and scores acquisition targets continuously. Knows which owners want to sell.

Rosa

HR & Compliance

Payroll, licensing, permits. Nothing expires unnoticed. Crew stays legal and paid on time.

Elena

Growth

Spots upsell opportunities in every job photo. Fence, pavers, irrigation. She sees it all.

Mia · Verde Landscaping

online

😊

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📎 🎤

💬

Select a scenario above
to see it in action

The Beachhead

Landscaping is the window
into every home.

60 recurring customers. 12 visits per year. 720 chances to spot a fence, a paver job, an irrigation system, and expand the scope. The landscaper becomes the home's trusted contractor for everything.

60+

Recurring customers at a typical target. Every visit is a chance to expand scope.

$3K→$15K

Customer LTV grows 5× as owner adds fencing, irrigation, pavers, hardscaping.

🌿 Green Landscaping

Your Neighborhood's Lawn

(650) 241-4010

Signs in every yard. Free word-of-mouth that turns neighbors into clients.

Acquisition Criteria

We know exactly
what we're buying. Six signals.

✓

No website

Invisible to the internet. Brigada adds a full digital presence on day one. Instant lift with zero effort from the owner.

✓

50+ recurring customers

Proven demand. Immediate cash flow. No customer acquisition cost on day one. We inherit the relationships and compound.

✓

2–10 employees

Small enough to transform in 7 days. Large enough to generate real revenue. The OS replaces the entire admin layer instantly.

✓

Referral & word-of-mouth only

Deep community trust, zero marketing spend. Growth is simply unlocking what they've already built: Yelp, Google, Thumbtack.

✓

Primarily Spanish-speaking

Underserved by every tool on the market. Our 12-agent OS was built for this exact owner. Runs the whole business in WhatsApp.

✓

Significant equipment

Trucks, choppers, tractors. Real asset base with collateral value. Infrastructure that takes years and real capital to replicate.

Targets Identified

We've already found the
first two. No one else is buying.

Green Gardens, Inc.

📍 San Carlos, CA

Priority

$540K

2025 Revenue

Employees

60+

Recurring Customers

Owner swamped: invoices, taxes, materials, customer follow-up. No time to bid.

No website. No Yelp. Entirely word-of-mouth. Pipeline invisible.

Good at winning jobs. Can't get to them because admin owns his calendar.

Brigada deploys all 12 agents on day one. Owner returns to selling.

Gonzalez Landscaping

📍 Belmont, CA

Integrate Month 1

$200K+

Revenue

60+

Recurring

3×

Payments to Buy

Willing to sell for 3 months of customer payments. Effectively a marketing expense.

60+ recurring accounts = immediate cash flow on day one.

First acquisition proves the model. Every deal after gets cheaper and faster.

Est. acquisition cost: ~$50K. Year-1 revenue with Brigada OS: $320K+

The Playbook

Acquire. Integrate in 7 days.
Scale to $10M. Repeat.

🎯

Acquire 51%+

$200–600K revenue. 40–100 recurring customers. Buy at .2–.3× revenue. Owner keeps 49%. Profits split 49/51. Owner stays on earnout tied to growth. Alex sources continuously.

Pace: 1 acquisition per week in target market

⚡

Integrate in 7 Days

Josh collects all data. All 12 agents deployed. Yelp, Google, Thumbtack live. First customer communication sent within 24 hours. Owner never touches admin again.

Timeline: 7 days to full operation

📈

Scale to $10M per Market

Diego drives digital leads. Elena identifies upsells. Marco routes crews across the entire portfolio. Each new acquisition makes the last one more efficient.

Target: $10M+ revenue in one geographic market

The Math

Buy at 1× EBITDA.
Exit at 10×.

We buy at

1×

EBITDA at acquisition
.2–.3× revenue
No competitive buyers today

→

Brigada OS

Admin cost drops $50–60K
Revenue grows 30%+
Digital presence launched
Portfolio routing compounds

Strategic buyers pay

8–12×

BrightView, Neighborly, PE
ServiceTitan: 49× EV/EBITDA
Rollins: 28× EBITDA

Real Acquisition Proof

We ran the numbers on a
real company. Here's what happened.

Ramirez-Green Gardens, Inc. Real 2025 numbers from a real acquisition target. $545K revenue, net loss. Here is what the model looks like.

As-Is

LTM 2025

Revenue $544,734

Field Labor ($192,404)

Materials ($139,450)

Gross Profit $212,880 (39%)

SG&A ($217,814)

EBITDA ($4,934) (neg)

Breakeven. Flying blind.

Value Creation Bridge

5 Levers

Revenue

Change Order Capture +$28K

WhatsApp photo flow catches upsell opportunities on every completed job. Work that was free becomes billable.

Digital Lead Generation +$20K

Review automation and Google profile build an inbound pipeline on top of the referral base.

Margin

Job Costing Accuracy +$18K

AI tracks real labor and materials per job. No more underbidding.

Supply Chain Tracking +$14K

Receipt OCR and inventory sync stop overcharging and ghost purchases.

Route Optimization +$5K

AI scheduling cuts drive time and adds 1 to 2 jobs per crew per week.

Total Bridge +$85K

Pro Forma

Post-Brigada

Revenue +8.8% $592,734

Field Labor –12% ($169,404)

Materials –10% ($125,450)

Gross Profit $297,880 (50%)

SG&A ($217,814)

EBITDA $80,066 (14%)

$85K bridge. Numbers reconcile.

Source: Ramirez-Green Gardens, Inc. FY 2025 P&L. Pro forma adjustments modeled using Brigada pilot data. SG&A held constant (conservative). Brigada fee included in SG&A.

Public Comparables

The market has proven
this multiple times over.

Company	Category	Revenue	EBITDA Margin	EV / Revenue	EV / EBITDA	Signal
Brigada AI Roll-Up	AI OS + Acquisitions	—	15% (target)	—	—	Building
BrightView NYSE: BV	Commercial Landscaping	$2.69B	4.2%	~0.9×	~11×	Direct Comp
Rollins NYSE: ROL	Pest Control Roll-Up	$3.8B	22.7%	~6×	~28×	Roll-Up Blueprint
ServiceTitan NASDAQ: TTAN	Home Services Software	$772M	→ FCF+	~12×	49×	Software Premium
Neighborly Private · KKR	Home Services Franchise	$4B+ systemwide	~20%	~2×	~15–20×	Strategic Exit
Small Landscapers Sub-$600K · Private	Residential Landscaping	$200–600K	10–18%	0.2–0.3×	1–3×	We Buy These

Why Acquire, Not Just Sell Software

The Master Plan.
Three steps. One market at a time.

These businesses are messy. They need boots on the ground. You cannot just hand an owner a login and expect change. So we buy. We build. We prove. Then we scale.

Acquire and build the machine.

We buy the first company. Boots on the ground. Every AI agent and automation layer gets integrated into the actual day-to-day workflow: job costing, invoicing, HR, compliance, customer follow-up. All of it. We learn everything we can. We prove the model works and hit 14%+ EBITDA.

One company Full integration Prove the model

Run the playbook. One per week.

Once the system is proven, we acquire and integrate one company per week. The agents are already built. The playbook is already written. No rebuild needed. We plug in, turn on, and let the system do the work. Every acquisition gets faster and cheaper than the last.

One per week Same agents Same playbook

Hit $10M. Expand the market.

When we reach $10M in revenue or 5% penetration in a geography, we expand. New city, same system. Landscaping is the entry point into every home. Once we own the relationship, we expand scope: irrigation, hardscaping, fencing, seasonal services. The landscaper becomes the homeowner's contractor for everything.

$10M per market 5% penetration Expand verticals

We buy the company.The agents run it.

The owner is the business.That's the problem.

The fastest-growing segmentin home services has beencompletely ignored.

Not an app. Not a dashboard.A team of 12.

Landscaping is the windowinto every home.

We know exactlywhat we're buying. Six signals.

We've already found thefirst two. No one else is buying.

Acquire. Integrate in 7 days.Scale to $10M. Repeat.

Buy at 1× EBITDA.Exit at 10×.

We ran the numbers on areal company. Here's what happened.

The market has proventhis multiple times over.

The Master Plan.Three steps. One market at a time.

The first yard.The first crew.The first market.

We buy the company.
The agents run it.

The owner is the business.
That's the problem.

The fastest-growing segment
in home services has been
completely ignored.

Not an app. Not a dashboard.
A team of 12.

Landscaping is the window
into every home.

We know exactly
what we're buying. Six signals.

We've already found the
first two. No one else is buying.

Acquire. Integrate in 7 days.
Scale to $10M. Repeat.

Buy at 1× EBITDA.
Exit at 10×.

We ran the numbers on a
real company. Here's what happened.

The market has proven
this multiple times over.

The Master Plan.
Three steps. One market at a time.

The first yard.
The first crew.
The first market.